As per the reveal of a recent report from the Aowei Cloud Network (AVC), Xiaomi has emerged as the best and most popular TV brand of the year 2019 after the company got increased shipments in the monthof February. In addition to Xiaomi, mant other TV oriented Enterprise’s such as Skyworth, Hisense, Haier, and TCL remained in the Top 5 list revealed by the blog platform.
The company, Xiaomi’s TV shipments got to the 8.4 million with a year-on-year increase in sales of a staggering 225.5% in the fourth quarter of 2018. Such a surge in the Xiaomi TV sales have in turn given them the number one position in the China TV industry. The affordability, high-end performance and several other reasons are undoubtedly driving Xiaomi TV sales in China.
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In addition, in a recent end of year festival , the Chinese manufacturers got their sales to increaseeven further by offering huge discounts along with other offers. For example, Xiaomi Mi TV 4A 65-inch version was available on discount for 2999 Yuan from its original price of 3699 Yuan
In contrastthe Chinese TV market also faced a downfall by -29.2% year-on-year basis and sold only 2.35 million units in the month of February 2019. Overall revenue was also at a low as it dropped to 6.4 billion Yuan with a decline of 38.7% on a yearly basis.
Furthermore, domestic brands got about 67% of total sales in China, while Japanese and Korean brands managed to get 6% and 1% share respectively. Among the TV sizes, 55 inch TVs remained on the top with a 29.4% share, 32 inches also fared well with 15.5%, and 43 inch TVs grabbed 14.6% market share.
