So the lip-syncing short-form video application has been a revelation for its many users, and has created a sort of hype amongst the community. TikTok has become so popular that, it has even surpassed Facebook and Snapchat in terms of the daily downloads in the month of October. This all has mainly to do with the fact that, this app particularly gives attention to the emerging markets and if you already didn’t know the folks over at TikTok quietly released their own Lite version of the application which is specifically targeting these emerging markets. Such an application has now reached over 12 million downloads since it started in August of 2018.
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The success of the Application is because of the company’s strategy of targeting emerging markets such as that of India and Indonesia. Moreover, they also released their version of the Lite concept that many apps resort to. The company however did not make that much noise regarding the Lite version. Furthermore, there are two apps of the Lite version, the difference between them is that both applications are targeting different market countries, the first Lite app was launched by TikTok in Thailand, Indonesia, Vietnam and other Asian markets while the other one was released for, India, Brazil and Russia.
TikTok Application has reached over 12 Million Downloads
Now according to a report presented by Sensor Tower, the both applications combined account for over 12 million downloads over a time period of only six months and although 12 million sounds like a very big number it currently represents only 3.6 percent of TikTok’s total Google’s Playstore and Apple’s App store downloads which is a very good feat in terms of the total app downloads. Moreover, there are some marketing issues with the Lite versions of the app as it has two versions without any specific description for the lite versions on the Google Play store but still the number of downloads that they have gathered up, without any proper marketing from their parent company is very impressive and if the marketing is conducted in an orderly fashion, we can only predict a rise in the downloads of such an app.
