Telenor which is a well known cellular company of Pakistan is all set to hold the launch ceremony of “Khushaal Aangan” an event particularly dedicated to IVR service for female farmers.
Once again, Telenor shows interest in the socio-economic growth as it comes with an amazing service to fulfill their aim by targeting the female farmers around the region.ry 1970
Telenor Pakistan has partnership with Punjab Livestock & Dairy Development Board (PLDDB) to improve women contribution in farming and agricultural sector.
The objective of this project named as “Khushaal Aangan” is to encourage and support female farmers by offering them information regarding rearing livestock, family health and household nutritional requirements in the province of Punjab.
Under the project, Telenor Pakistan will launch a dedicated IVR helpline on its mobile agriculture service Khushaal Zamindar for female farmers to inform them about making sensible and timely decisions in order to get the most out of their revenues from agriculture and farming.
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The service will be free-of-cost initially, and it will be launched in five districts of Punjab to test the impact and then it will be extended to other parts of the province.
Irfan Wahab Khan, CEO of Telenor Pakistan, said.
“We are collaborating with PLDDB to empower them so they can play a more significant and impactful role in the larger economy. Telenor Pakistan is expanding its mobile agriculture service Khushaal Zamindar to incorporate a dedicated female farmers’ helpline which, in its core, is an acknowledgement of the contributions of these brave women who work tirelessly without eying any appreciation.
“With the help of PLDDB, we will run a mass awareness campaign to enhance their participation in agriculture and farming which will go on to positively impacts the country’s economy.” He added.
Saira Iftikhar, CEO at PLDDB said,
“We are thankful to Telenor Pakistan for extending their technical support and expertise to this project which aims at augmenting women participation in Punjab’s agricultural and farming sector. The Government of Pakistan is keen to ensure the role of women in national development, who constitute about 51 percent of the population. “
“PLDDB and Telenor Pakistan will run an awareness campaign focusing on women farmers to encourage women participation in the process and will extend technical support and advice through a dedicated helpline.
I am hopeful that with the ubiquitous presence of telecommunication technology, we will be able to effectively disseminate the message, monitor progress and provide advisory services when needed to increase the country’s agricultural and livestock yields manifold.” She added.
The aim of Cellular Company is to always offer amazing packages, to put extra attention on the customer care. Apart from this, Telenor always try to facilitate general public by investing in them through CSR campaigns to improve their lives. The company also builds societies to make better, safe and sound future for all.
