Shoaib Akhtar has recently collaborated with Tang Pakistan for its season’s launch and team building activities.
The former Pakistani cricketer, renowned for his fast paced bowling and unbroken world record of bowling at the speed of 161.3 km/hour[1] has endorsed the market leader in powdered beverages, Tang. As part of the activities aligned with the brand, Akhtar visited markets to acknowledge and support the sales teams in their daily chores and helped in stocking Tang’svarious stock keeping units (SKUs).
The instant fruit drink brand has linked its association with Shoaib Akhtar through the integrated theme, ‘speed’ as Tang is quick and easy to make and is based on simple steps comprising of mixing and stirring. The mentioned theme has also been incorporated in the activities planned during the phases of the collaboration.
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“Tang is the brand that comes to mind when we talk about an instant drink that can be prepared speedily. Being able to quench thirst instantly, it’s not just a summer drink but my preference throughout the year and is perfect for any other sportsman.’ said Akhtar while speaking about his association with Tang.
Usman Muneer, Managing Director of Mondelēz Pakistan Limited said, ‘Tang has shown significant results in the last decade which is why we have been introducing new variants over the years. We therefore, devise campaigns and activities through which we can constantly engage our key stakeholders and instil top of mind recall for the brand while drawing a strong association with its functional and emotional attributes. The recently launched apple flavour is testament to the brand’s continuous development.”
Tang has been swiftly gaining momentum through its engaging outreach programmes over the span of time; as it recently won the Silver World Advertising Research Center (WARC) Media Award for the effective use of partnerships and sponsorships. The collaboration with Akhtar is another engagement strategy devised by the brand.
