Samsung has just begun paying close attention to what the people of the mid and low tier of smartphones want in their smartphones and what they are ready to sacrifice. Until now it was just the Galaxy S brand which had been getting all the attention, however, the pricing wasn’t as friendly as other people liked and thus they looked elsewhere for a phone that wouldn’t dig a hole in their pocket. With companies introducing phones left and right of Samsung, it had to be careful to retain its customers by increasing its attention span to other phones as well. At first there was the J series, which only had the brand name going along and nothing else. The specs were sub-par, the camera, the screen, the build quality, nothing was even close to what its competitors like Xiaomi and OPPO had brought along and so Samsung needed a change. Then came the A series.
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Don’t get me wrong, the A series wasn’t exactly cheap but with Samsung determined to keep the A series from surrendering to its competitors, the A series got updates and phones came along from the a10 all the way upto the a80, which meant that Samsung was getting serious and that now people had a lot of Samsung phones to choose from. Samsung wasn’t messing around and so it was now ready to take on the OnePlus series which meant that producing flagship level spec sheet at nearly half the price point, but that would mean making it harder to sell its Galaxy S flagships. Seeing that the top of the line A series phone, the A80 which comes with a snapdragon 730 chipset, a mid-tier chipset, retails for around Rs80000, it would be impossible for Samsung to challenge OnePlus with such expensively priced phones.
The latest leaks seems to say the same. The A90 spec sheet has leaked which details that it has the Snapdragon 855, a 5G enabled variant, an in-display fingerprint sensor, and a 6.7 inch screen. All of this along with the trio of cameras of 48, 8 and 5. All of this adds up in Samsung’s terms for a phone that wouldn’t be cheap at all, in fact, the difference between it and the Galaxy S series would now be questionable if this was to release, because they are literally at the edge of entering Flagship territory with the A series.