In continuation of the brand’s highly successful campaign, #DekhoMeriNazarSe, initiated last year to help bridge the social divide prevailing within Pakistani society, Samsung Pakistan has introduced yet another project, #ShareYourScreen, with an aim to create greater inclusivity and bring the nation together through the spirit and love for cricket.
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Samsung Pakistan, one of the world’s leading electronics brands, has always been a staunch advocate for the elimination of social biases and prejudices as well as integration across all classes. For this purpose, the company has promoted its latest movement, #ShareYourScreen, in an effort to bring Pakistanis together via nationwide cricket match screenings. People of all ages are being encouraged to view live screenings of all cricket matches at orphanages and old age/retirement homes, thereby expressing solidarity with those who live on the fringes of society and who have otherwise been forgotten. With popular hashtags such as #CricketForAll, the younger generation is also being brought onboard via social media platforms to reach out to needy and underprivileged groups and make them feel wanted and welcomed.
Through its #ShareYourScreen platform, Samsung Pakistan plans to build upon the foundations formed by the #DekhoMeriNazarSe campaign initiated last year and motivate a greater number of people to lend a helping hand to those in need.
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