Something new is now about to happen down at Snapchat, as the company is working with the Pokemon company in an attempt to introduce a new Pikachu filter to the app, much like all the filters that are already present to apply on the app, making it so successful over the course of such a short time. The official Pikachu filter applies the electric mouse’s trademark rosy cheeks, pointy ears, black nose and big eyes to faces in the app, and when users open their mouth the iconic Pikachu cry rings out as an animated version of the characters leaps into the frame.
The filter that would be integrated into the Snapchat app is the perfect tie-in for the Snapchat app, mainly aiming at a demographic which is already pretty enthusiastic and famous for the most recognizable of Nintendo’s pocket monsters. Snapchat can have a great deal in prospect, because of the commercial success that Pokemon and Pikachu have had over the past couple of years, thrilling kids all over the world. This could, in turn, yeild huge commercial success for Snapchat, as if it really needed that! Pokémon and Pikachu have proven to offer that for a lot of other platforms, including any of Nintendo’s hardware consoles and even AR via Pokémon Go.
This Pikachu filter on Snapchat would not be there for a huge amount of time, so if you want to catch yourself in action with one of the world’s most easily recognizable cartoons, then you should get on the case immediately! Now you might be wondering what’s the best way to do this – well, the best strategy that might prove to be the most useful in this case is to probably have a wide range of selfies at your disposal as Pika, so you have one for every possible emotional response you can possibly make.
Whether or not Pikachu and Pokemon as a whole will bring success to Snapchat, like it has done to so many other platforms, whether advertising, tech etc, only time will tell, but with the huge reputation of both Snapchat and Pokemon, it seems like it’s a match made in heaven!
