Careem has been a lot under the radar lately with its reported acquisition by the ride-hailing agent Uber. In other news, Careem has been taking a hit at the societal norms of Pakistan through its marketing campaign and coinciding it deliberately with the ‘aurat march’ meant that it had a lot more publicity than initially intended. however, that has gotten the company in some hot waters now. Their dig at society was welcomed by some who chose to consider only the humour behind the advertisement. On the contrary, some of them were insulted by the dig and thought of it as a way to encourage teens for such disgraceful acts.
As of now, according to reports, a petition against Careem has been filed at the Islamabad High Court (IHC) over the recent Billboard Campaign of Careem.The petition is filed by deputy media coordinator of a political party Rashid Umar advocate and Syed Umer Sohail Shah from Jamaat-e-Islami. The petitioner argued in the filing that the private ride-hailing company has breached the law by putting up the immoral billboard in cities, which has hurt the moral sentiments of the people.
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Moreover, the petition also reads that previous court decisions were made against such advertisement and this billboard campaign poses a question on our values. Therefore, the court should impose a heavy penalty on Careem on such advertisements.
Another petition was also filed in the Lahore High court but was immediately dismissed for not being significant enough. Careem also declined to comment on the situation.
It is quite probable that the petition filed in the IHC would be discarded for not having enough grounds for a legal battle.
