Paris Fashion Week Yasmin Jiwa impresses people with her grand collection. I’ve always been a private person and have always enjoyed my private clientele, I knew that if I ever did a show it really had to be different from anything I’ve done before and I feel this was the perfect platform for me as I got the opportunity to meet people from all around the world.” Said Yasmin Jiwa, the first Pakistani designer who debuted at thd Paris Fashion Week Fall 2018 platform, this weekend.
Yasmeen Jiwa was the only designer from the country to showcase her collection at the event held from February 27 to March 6.
The group show that featured Jiwa’s collection, took place on March 3 at the Intercontinental Le Grand, Paris.
Yasmin Jiwa was invited by a British company “Oxford Fashion Studio” to represent her country.
Maheen, Manager of Public Relations of Yasmin Jiwa says that they were invited in June 2017 to participate in New York Fashion Week in September last year by Oxford Fashion Studio (an independent organisation in London who scout independent/ upcoming designers from all around the world to participate in London, New York, Milan, and Paris fashion weeks,”.
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She also added that they could realize that they will not be ready for September 2017 season so they opted for February in Paris and were granted it fortunately.
This was Jiwa’s team’s first ever show they wanted to take baby steps in which they opted to go for a group show, they shared their show with other international designers from Indonesia, India, Norway & Canada.
Jiwa titled her collection ‘Qous-e-Qazah’ which was a mix of modern edgy silhouettes with traditional embroideries like mirror, thread, lace, cut work & sequence.
According to Maheen, the brand Yasmeen Jiwa believes in weightless glamour which is not very common in Pakistani industry. She adds that seeking to keep the color palette original as much possible, the inspiration for the collection was ‘Qous-e-Qazah’ & they worked with sky blues, silver grays, and blue grays with bursts of rich reds and citruses as well.
Jiwa received for her collection a great deal of praise by the media and buyers present at the show. This behaviour of the onlookers opened the door to new international opportunities and exceeded the brand’s expectations tenfold.
Yasmin Jiwa said that the venue for the show was one of the most beautiful venues one could ever ask for and the designer was extremely impressed by the organisers as their level of professionalism was extremely refreshing.
