OnePlus just recently launched both the OnePlus 7T as well as the OnePlus 7T Pro. And even though not much time has passed since both these devices were launched, we’re already getting the renders for both the OnePlus 8 and the OnePlus 8 Pro – with both these devices set for launch next year. In a recent interview, the CEO of OnePlus, Pete Lau said : “We plan to stick with our current strategy of introducing two products simultaneously. While one device will cater the premium segment, the other will be an affordable version of the first.” OnePlus to continue with its dual-smartphone strategy.
OnePlus has well and truly made its mark in some of the most densely populated markets all over the globe – the best example of this coming in the form of India. The company currently dominates the premium smartphone market in the country, as it commands more than 42% of it – beating the likes of both Samsung as well as Apple. Such figures just further support how well OnePlus has done in the smartphone market, and that their dual-smartphone strategy has done them a whole bunch of good. The company launched the OnePlus 7T and the 7T Pro in the forth quarter, while previously, it launched one smartphone in the first half of the year and a T variant in the second half.
This shift in strategy has proved to be successful as OnePlus has enjoyed good sale numbers. When the CEO was questioned about the shift in strategy, he claimed : “We went with the dual phone strategy since we want to offer the best of both world to our patrons. The OnePlus 7 Pro, for example, offers the most updated technology at the moment. But, in a price-sensitive market like India, the Pro is out of bounds for most people. This is where the OnePlus 7 comes in. It offers the best of both worlds.”
It would’ve been surprising if OnePlus was to move away from this dual-phone strategy, even if we were not to hear the news from the CEO that the company has no such plans. And again, why should it? Things are going quite well for the manufacturer as it is!
