We all know the benefits of shaking hand with rival in order to compete with another rival. To get the benefit from this rule now arch-rivals Intel and AMD (Advanced Micro Devices) have teamed up in a partnership to take on GPU maker Nvidia.
In the PC processor market, AMD and Intel have been pretty ferocious rivals for all time competing each other with Intel having been pretty much always on top in that contest.
Before the deal we were getting rumors all around and now it became official on Monday when AMD and Intel settled to partner on a PC chip, which will employ an Intel processor and an AMD graphics unit.
Executives from both companies claimed that AMD-Intel chip will be an “evolution” of Intel’s 8th-generation, H-series Core chips, with the capability to power-manage the whole unit to protect battery life.
After the completion the chip will be a combination of both an Intel processor as well as custom AMD Radeon graphics core within the processor package, intended at conveying top-tier gaming to thin-and-light notebook PCs.
According to Scott Herkelman, VP and GM of AMD’s Radeon Technologies Group:
“Our collaboration with Intel expands the installed base for AMD Radeon GPUs and brings to market a differentiated solution for high-performance graphics.”
“Together we are offering gamers and content creators the opportunity to have a thinner-and-lighter PC capable of delivering discrete performance-tier graphics experiences in AAA games and content creation applications,” he said.
So what was the reason behind this a two in one solution? Chris Walker, VP of Intel’s Client Computing Group, explained for us that Intel had a trouble: Gaming PCs were selling, and customers showed interest in VR, however broad and quite heavy notebooks requisite to run with GPUs. How could Intel bring top-tier excellence to notebooks that weren’t large and didn’t weigh a lot?
Well it turned out with EMIB, a little sliver of silicon to overpass discreet logic cores within a solo chip package. EMIB is a small and smart bridge design, which offers information to be passed rapidly in “extremely close proximity.”
The EMIB design also allowed for a negotiation, by inserting CPU, GPU, and memory in locked proximity not including part of the same real design.
