Michael Kors to stop the use of animal fur in the upcoming collection. “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said the brand Michael Kors’ eponymous designer. The designer, announced to stop using animal fur and referred to alternative materials that look and feel like leather and animal fur but actually they are made from synthetic fibres.
The designer also said that they will showcase these new techniques in their upcoming runway show in February.
The US fashion house Michael Kors, a few days ago has announced that it will no longer use fur in its fashion collections.
According to the claims of designer, it has been confirmed that production of current designs using fur, such as coyote & rabbit, will be phased out by the end of the up coming year, 2018.
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The news comes 6 months after Kors was heckled by anti-fur protesters as he gave a speech on stage at Metropolitan Museum of Art in New York. Numerous protesters got on to the stage and encircled the designer Kors, making sounds of animals that are being tortured and are shouting at him for using their fur.
Kors’ brand’s history of using fur stretches back a long long way, and thus history has provoked frequent demonstrations from protest groups, from “holding placards outside his fashion shows” to “storming his New York shops”.
People for the Ethical Treatment of Animals, shortly known as Peta, issued a statement welcoming the news. The organisation’s senior vice-president, Dan Mathews said this news to be a wonderful holiday gift for fur-bearing animals, adding that they are pleased that the company is evolving away from using fur & look forward to working with it on other issues in the days to come.
The fashion house does follow in the footsteps of Gucci, which had announced in October that it was becoming a part of the Fur Free Alliance that is an international group of more than 40 organisations that campaigns on animal welfare and does promote alternatives to fur in the fashion industry.
Stella McCartney, which just like Gucci has been owned by the Kering group, has been known to be one of the most high-profile advocates of fur-free fashion, having committed to never use animal products in her collections since the time she set up her brand, and instead to invest in the kind of technological fabric innovations that Michael Kors now is looking to employ.
