Jazz being one of the most competitive Telecom operators always tries to convey some unique and out of the box promotional and advertisement strategies rather than service for its customers. As recently in Ramadan, you people must have noticed about “ Jazz ki DUA ” on City42 News channel’s program “Shehr-e-Ramazan” at the ending.
JAZZ kI DUA! Like seriously? If a telecom industry wants to earn “swab” (mercy) through Television advertisement then it should be like “This dua is sponsored by Jazz instead of claiming and launching your own Dua in the holy month of Ramadan on City42 news channel”.
If we look at the overall marketing and advertising of Mobilink, the operators pass with flying colors. It has picked up some very well-known names for its brand ambassador role, Ali Zafar Shan, and Nargis Fakhri to name a few.
In the Television advertisement, the telecom industry is amid the leading brands and ranked 2nd in the top category list with Telenor, Mobilink, and Ufone and now Zong being the most active telecom players.
Jazz is Pakistan’s leading telecom service provider with the legacy of more than 20 years. With a passage of time jazz should be spearheading its improved service and product innovation in the country but unfortunately now the telecom service provider has a lot more to do like these sponsorships instead of making better service for their customer.
Identifying the accurate target market is not just important in product and idea development but selecting right promotional techniques it is also important. This is the cause why promotional activities have taken up a critical importance in business activities. In order to gain a competitive edge in the marketplace it is essential to first get an insight regarding to the culture, taste, religion, demographics and customers’ needs of that market, not only to design an idea or campaign but you should be aware how your audience would perceive the idea as in case of “jazz ki dua”
Anyone can have an inspired idea in Ramadan, but the success of that idea is profoundly based on how you present that idea to viewers. So the major factor is surely the sponsorship aspect of marketing since it is the best way to put across the benefits of your idea or service to the clientele. Therefore well-designed promotional strategies make sure long-term accomplishment and goodwill in the minds and hearts of the people.
