Huawei fails to get a deal with US carrier partner AT&T. Huawei, which is trying the best to become the world’s leading smartphone vendor but recently failed to get a channel partnership with US operator AT&T, even though there were expectations a contract would be announced between two companies at CES this week, The Wall Street Journal (WSJ) reported.
The reason Huawei didn’t get the no 1 place in smartphone industry was caught up of company by a lack of partnerships in the operator-dominated US marketplace.
In an order to secure a place in US market with aims to getting enough share Huawei launched a campaign to carry its devices to the US via the Honor (mid-range) smartphone brand, however sales were limited to unlocked devices sold by means of online and select store channels.
Must Read: Samsung lost the patent against Huawei in China
The company seemed to be on the edge penetration when Richard Yu, Huawei’s head of consumer business, shared his views and stated in late 2017 the company would sell a flagship phone in the US market through a carrier “next year.”
According to resources, AT&T was the one who backed away from the contract, but it was uncertain just why the operator backed out.
So one thing is clear, it wasn’t Huawei which really backed out from the plan but things were not good at the end of AT&T that they didn’t make contract with Huawei.
Apart from the fact that Huawei is currently the world’s number three smartphone brand behind Samsung and Apple, yet it is trying it’s hard to get the no 1 position.
In a bid to get the good position in smartphone industry of the US, Huawei must have to secure good terms with vendors and have to get partnership deals with reputable operators at US.
It has been seen that in order to get the share of market in any industry you have to make good terms with operators and retailers of the state. Same is the case with Huawei, if the company wants to get a position in US market then it have to secure a good partnership agreement with operators.
