Hashtag Strategy have become a ‘cool’ way of attracting people on your posts, mostly on Instagram. People and brands have started to use these extensively to use words or a combination of words to convey all the good things of the thing that is being advertised. It has become such an integral part of the Insta experience that businesses consider this to be vital for brand recognition, but the truth is murkier than this.
Firstly, we need to take a minute and observe how we use our social media. Mostly scrolling through news feed and pictures are now viewing stories of others. Hashtags play little part in the actual attraction of the content. In fact, hashtags mostly go unnoticed. The number of hashtags and the traction that post gets often have an inverse relation. People have started to ignore such ways of getting attention and therefore the need for hashtags should be decreasing and brand should focus more on other ways for brand management rather than filling the posts with endless hashtags.
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Secondly, hashtags are inefficient. Although, they can be used on other social media platforms like LinkedIn, Facebook, Twitter, the only major use that they receive is on Instagram. This could create integrity problems when advertising one’s brands on multiple platforms as hashtags would simply look desperate on other social medias except Instagram.
This brings us to our penultimate reason for moving on from hashtags and that is, it just simply looks desperate when a hundred hashtags are used to describe something without posting a proper description. This leads to misinformation and people tend to just ignore all of that and eventually just end up skipping the post entirely.
Therefore, the importance of Hashtags have diminished significantly and brands need ot focus more on content management through other ways than this.
