The sites Grailed and Heroine are in search of the “holy grail”
Hi, we have discovered Grailed’s (Curated marketplace for lovers of high-end, secondhand menswear and ultra-hyped up streetwear) sister site “Heroine“.
The latest one Heroine embodies the democratic values we are thirsting for today.
The brand is directed by Kristen Dempsey and Launched this week.
A Heroine is like Grailed, but not same. It carries just womenswear, primarily with a new approach to secondhand being indicative of the new generation of consumers.
Grailed was launched in 2014 and it attracted all the fashion influencers like A $ AP Rocky, Playboy Carti and Kanye West. It has become the go-to place for legends like Hedi Slimane for selling items from their own closet.
Dempsey claims to be the witness of the pinnacle of the industry with a new kind of consciousness that is happening today.
Though it is political but is sneaking into all areas of life.
In Dempsey’s words,
“The idea came from Grailed users. We had a lot of women using the site and while they loved it, they kept asking when we were going to do something with womenswear,”.
So, the “Heroine” voted on it remaining totally disclosed.
Community first attitude drove their approach to fashion. He also said that “fire for all” is one of the core tenants of Grailed that is one of the key components that carries over to Heroine.
What will be available on the site for the fashion lovers?
Making fashion available for everyone clothing, shoes and accessories that range from brands like Chanel to Y/project to Nike are available for them.
The site is not meant to be an exclusive one. It is meant to be inclusive to enable the people interested in fashion but having no background come too read a master class about Rei Kawakubo or Issey Miyake to get educated.
Publishing of the articles on designer plagiarism -a trend that is being called out on social media accounts such as Diet Prada- is also planned with this brand.
Though the site has only womenswear, it doesn’t focus upon that only.
This age and gender inclusive site expect people related to all genders and of all ages haggling theirs.
The site is all about empowerment through fashion. And the empowerment is where the name came from.
Grailed occupies the amazing mythology of “holy grail ” and both the sisters are searching for that holy grail item. And “Heroine” is expected to feel similar to Grailed and larger than life.
