Google has been the king of taking over new categories of technology by storm and to establish themselves as a superpower in the technological world. Their next target seems to be the console streaming area where they have launched their new service called the Stadia.a new cloud gaming platform that promises to upend the industry by changing how games are played, distributed, sold, and even built.
At the heart of Google’s Stadia cloud streaming service are YouTube and Chrome. Google is leveraging YouTube to lean heavily on the popularity of gaming clips and creators who regularly stream games to millions of people on services like Twitch. These communities and games like Fortnite have turned into virtual places where kids hang out to chat, play, and watch streamers. It’s a big business, too. Fortnite made around $2.4 billion alone last year, and one of the most popular streamers makes more than $500,000 a month.
The Stadia premise is that you’ll be able to watch a clip of a game and then instantly play it or even launch to the very same point in the game of the clip you were watching. Streamers will be able to create lobbies for fans to join and play with them on YouTube, and Stadia will support instant clipping to the video service. This is a game console running in the cloud and built for the YouTube generation, and it’s Google’s big push here.
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Chrome also plays a big role as Google’s dominant web browser. Stadia will only be available through Chrome, Chromecast, and on Android devices initially.Press a button on the new Stadia controller and you’ll quickly start streaming your experience on YouTube gaming. Another button lets you access Google Assistant, which can automatically point you to YouTube videos to help you get through a tough level. Google says Stadia will also lead to lag-free multiplayer matches, since all the networking complexity happens on its cloud. And there’s another surprising advantage: The service could also help us relive the days when we spent hours playing Goldeneye on crowded couches. Many modern titles are too demanding to support cooperative multiplayer on a single TV, but that’s not a problem for Stadia’s cloud processing.
The Stadia controller is unique in another respect: It connects to the internet over WiFi, giving it direct communication with the server. That’s a smart way to reduce input lag, a common problem with every game-streaming service so far. Previously, you’d press a button on a controller and it would go through a local device and make its way to a server; then you’d see the result when it appeared on your screen.
The prospect of such a service is promising and with Google’s manpower it seems very achievable and might end up being the service that disrupts the gaming industry as a whole!
