Disney has proceeded on to significantly reduce the amount of spending that the company does on both Facebook as well as Instagram ads as concerns over the social media platform’s enforcement of its content policies grow. In doing so, Disney joins the already large number of companies that have actually cut back on Facebook ads so as to make a mark on Facebook’s handling of hate speech and misinformation on its platforms.
Indeed there has even been a month long #StopHateforProfit boycott which was organized by a coalition of civil rights organizations including the likes of Anti-Defamation League as well as the NAACP and the Color of Change. There of course is the inclusion of companies such as Hershey, Honda, Ben & Jerry’s and also Verizon.
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While the other companies haven’t exactly formed part of the formal boycott in itself, they have actually pulled ads from Facebook as well as other social media platforms. Companies following such a move include the likes of Coca-Cola, Lego, Starbucks and also Unilever. Also, Microsoft took upon itself to suspend its advertising on both Facebook as well as Instagram through the month of August.
In accordance with what the Wall Street Journal has had to say, the entertainment giant in Disney has took upon itself to pause ads for its new Disney Plus streaming service based out on Facebook and has also gone on to pause ads for its Hulu streaming service on the company’s Instagram platform. This represents a major loss for Facebook when you consider the fact that Disney actually proceeded on to spend around $210 million for Disney Plus ads on Facebook in the US – this too only in the first part of this year. Also, Disney spent about $16 million for Hulu ads on Instagram between that of 15th of April and 30th of June.
