Nowadays when you enter into market, customers don’t rely on just products and services that you are delivering but also want a brand. So the tricky factor is to build, maintain, and grow your brand.
Here are 3 tips (used by most recognizable digital brands) for you to build and maintain your brand.
Building your brand is quite similar to developing a personality. Customers don’t buy products they buy the value that is associated with your product and expected behavior that sets you apart from others.
In a crowded startup ecosystem, good branding is particularly significant, as it is critical to establish loyalty and trust
Always keep in mind the tip which I’m going to give you free.
“In the process of building brand trust is not ‘most important’ factor but the ‘only’ factor”.
- Do SWOT. Focus and control on your strengths
Stay in your lane – Nix Eniego
Do not confuse people; your target market should know without hesitation what exactly your offerings are? There should be no ambiguity in your offerings. And the approach to do that is turning your branding around your strength.
Do your company analyses by SWOT (Strength, Weakness, Opportunities, and Threats) Maximize your strength and minimize your weakness.
No matter which platform you are using, digital or physical. Build your brand based on your strength, key product, or expertise. Whatever you may use to present yourself be it, your branding will have maintained its core uniqueness.
However, it doesn’t mean that you cannot expand your product line. Of course you can. It simply means that when you present yourself, you leverage on your strengths and key points.
- Talk like a human
Humanise the people behind the brand – Rebecca Lee
Even with the rising trend and power of social media people still want to talk to people, not brands. As people are getting their content in their mobile phones but even when customers invite brands into their mobile phones, they still want a degree of humanism in the content that they accept. They do not want you to patently sell to them; they would like to connect with you like they would a human friend.
- Adjust to your audience
Speak the language of the stakeholders – Ace Gapuz
10 years ago, before the escalation in internet brands relied greatly on ads to reach their target market, which presents their brand in a rather impersonal way (at least compared to recent years).
On the other hand, if you look at these brands today, you would observe that they have accustomed the way they present their brand. They are found in social media too interacting directly with their audience.
