Over the past couple of years, while different apps featuring on the Google Play Store have provided different sort of problems, one of the major issues that stands out has to be the apps that have shown the constant tendency to deliver disruptive ads. While many of such noted apps do serve a useful function to users – which is why they’re downloaded in the first place – the primary reason for their existence is not actually to support user sustainability, rather to deliver on as many ads as possible – no matter how user experience might be affected.
Now though it looks as if Google is taking decisive action as the company has, in a recent blog post, suggested that it will finally put the hammer down on this practice. Indeed it has been claimed by the search-engine giant that it removed in and around 600 apps from the Google Play Store that have shown the tendency to deliver “disruptive” ads. In a separate report, it was also found that Cheetah Mobile was responsible for the creation of 45 of such banned apps.
It isn’t surprising that Cheetah is once again in the news, as it has been one of the biggest troublemakers when the topic is shifted towards problematic apps featuring on the Google Play Store.
In an attempt to clarify the whole situation : Google is not at all concerned with apps that present a lot of apps, rather, the search engine giant is concerned with the manner that such ads are presented. And so, the real issue is apps that deliver ads in ways which make the user’s experience worse. One of the examples of a disruptive ad is when you open up your phone’s dialer app in order to make a call and a video ad pops up which you can’t actually click away from. Such a situation is not only very annoying, but may also prove to be very dangerous – especially when the phone call is placed in an emergency situation.
