The latest report from Counterpoint Research suggests that the premium global smartphone market has seen a drop by a huge eight percent – with the drop occurring in the first quarter of 2019. Apple seems to be a major contributor to the drop as the manufacturer saw its iPhone shipments drop by a mammoth 20 percent during the same period.
In more simpler terms, Apple has such a command over the premium global smartphone market that its drop went on to affect the entire industry as a whole.
Though it’s not all bad news for the premium smartphone brands. Samsung was actually on the receiving end of good news as the Korean manufacturer saw gains in this quarter, while both Google and OnePlus now seem to be on equal footing.
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The report from Counterpoint says thatthe gains that have come Samsung’s way are a direct consequence of the company’s decision to release three main devices to the Galaxy S10 family. Considering the fact that the S10e captures a lower price point while still considered as a premium device – this bumped up the numbers.
The market share possessed by Huawei too saw slight growth in the year over at the premium global smartphone segment. This is most likely down to the success that the Huawei P30 Pro series has enjoyed. However, with the Huawei ban now being in full affect, one would have to imagine that things will look quite different for the Chinese company in Q2 of 2019.
In other news, OnePlus has been doing quite well as the company has made considerable gains in the market and this was based around the success that followed the OnePlus 6T all over the world. Counterpoint expects that the combined contributions of both the OnePlus 7 and the OnePlus 7 Pro will lead to the company climbing even further up the ladder. The Chinese company now matches Google as it owns two percent of the premium global smartphone market.
