Meizu a Chinese marvel which began its official smartphone manufacturing in 2007 -after establishing in 2003- after realizing the requirement and appreciation of the mobile phone industry has grown rapidly In the recent two years. Its rapid grow has resulted in a sales revenue of 3 billion last year .
J.Wong the founder of Meizu began initially with MP3 players till the product became successful in its own category. This success led to the launch of smartphones from their model M8 which had served as the first touchscreen phone of its time in China.
Now, Having achieved a global success, Meizu has spread its wings much wide by investing in the Pakistani handset market aiming at getting the bigger with the help of an energetic and dedicated team.
M9 did follow with retina display, MX with dual-core MX2 and MX3 with thin bezel boundary & MX4 Pro with front fingerprint identification.
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Through these successful inventions Meizu caught the attention of Alibaba. Which developed a keen interest in the organization and started investing heavily in its growth, after witnessing the success of Meizu.
Alibaba the giant had already entered the Pakistani E-commerce market in May this year and now is providing resources and essential support in E-commerce, internet, mobile internet services, data analysis and other aspects while Meizu will widen Alibaba’s mobile internet advantages in the promotion of its smartphones.
The company is greatly attentive towards Design, Manufacturing, innovation and Quality. Alibaba’s all smartphones come with an exquisite metal body.
Meizu’s MX4 Pro had been the only Android phone having the first front-mounted fingerprint except Apple.
However, this is not the full stop to the creativity and the company has invested 2.5 million dollars in the mold of the Rear screen of its flagship smartphone. This was born with company’s realization that the interior space of mobile phones have become smaller making it hard to add another one.
So all that we can seen on the front screen, can also be easily viewed on Rear that includes notifications, selfies, wallpapers, alarm clock & so on.
Also, Meizu has developed its own operating system known as Flyme in 2012. Flyme is based on Android for even smoother operations, aligned user habits and gives greater security.
Flyme is also upgraded continuously with latest functions and interactive features coming out each year.
All Meizu mobile phones have been powered by that latest Flyme 6.0 and with maximising sales of Meizu Smartphones, the users of Flyme have reached to 54 mn this app has been downloaded by more than 25 billion users.
The more concerned part of this operating system is the new Intelligent Thinking Engine “One Mind” that understands the habits of user, detects the status and identifies regular application by provision of solutions accordingly.
Meizu has gained fame in 30 overseas countries and with the vigorous expansion of organisation, the overseas sales of the last year was was 3.5 times that of 2015. Meizu has invested in big sponsorships & advertisements worldwide, so much so that users recognize its home color and this remains blue.
Meizu is also set onwards with its success in Pakistan and has already released 3 smartphones this month.
