Due to changing consumer behaviour and use of internet users, the E-Commerce industry of Pakistan is increasing day by day. Despite the competition, the E-Commerce industry of Pakistan can’t be called reliable because of low service standard, complex payment methods and limited reach of the companies in most parts of the country. Recently Alibaba’s officials were seen meeting with Finance Minister Ishaq Dar, where he was convincing them to launch their services in Pakistani Market. The company may also but the shares of Daraz.pk worth of $150 Million.
Alibaba is the largest e-commerce player in the world with millions of users. Last year its online transactions were $248 million and it is valued around $215 million. It covers 80% of China’s online market.
China is one of the biggest markets of the world and with the entry of Alibaba in Pakistan; it will open gates for more Chinese companies to sell stuff in Pakistan.
Local companies had years to establish themselves in Pakistani Market but failed to do so. Now, it will not be a problem for Alibaba to set them in the country by providing the international level of services. Alibaba express is already getting orders from Pakistan despite the payment issues.
Most online stores in Pakistan offer cash on delivery service. Pakistani banks are reluctant in giving e-payment services. But with Alibaba having its own payment service, Alipay, they won’t find their time difficult in Pakistan.
The dense western markets have their own e-retailers. Markets like Pakistan, which have high consumer potential, is the best place for giants like Alibaba for expansion.
If things go according to the plan, both, Alibaba and the Pakistani consumers can benefit from each other. Customers will jump in if Alibaba maintains their high-quality services in Pakistan.
